Baez Marketing
Services
Looking for a way to grasp the Internet & Social Media to acquire more customers and grow your business? You've come to the right place!
We are a full-service digital Pay per call marketing agency that focuses on your professional online presence to get you the results you are looking for.
ABOUT PAY PER CALL:
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What is Pay-Per-Call?
Pay per call is a type of performance marketing where an advertiser pays publishers (also known as affiliates or distribution partners) for quality calls generated on the advertiser's behalf. Put simply, pay-per-call tracks calls the same way performance networks tracks clicks. Here's how it works: Advertisers create marketing campaigns designed to drive prospective customers to connect over the phone. A publisher then launches these call-based campaigns and gets credit for the calls they generate.
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What are the benefits for advertisers?
Advertisers who choose to publish pay-per-call campaigns are able to expand their distribution and inbound call volume across multiple channels with minimum added work on their part. They also have the benefit of complete visibility and control over call traffic and customer experience. Maintaining brand integrity and ensuring an optimal customer experience is key when working with new publishers. Pay-per-call gives brands the control they need to test new pay-per-call campaigns and publishers with little risk.
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What marketing channels and tactics work best for pay-per-call?
Pay-per-call campaigns get great results from both online and traditional marketing tactics. At Baez Marketing Services, we see advertisers and publishers driving impressive results through paid/mobile search, display advertising, search engine optimization (SEO), email, print advertising and radio.
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What are the benefits for publishers?
With pay-per-call, publishers can develop a new stream of revenue within their existing business model. It's not about clicks or calls, it's clicks and calls. Pay per call provides an opportunity to monetize online and phone traffic using the existing channels and promotional methods. Publishers will also have the same tracking capabilities and analytics for call traffic that they use for online traffic. They will also have access to new high-value offers with higher commissions.
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How are calls tracked to their source?
Baez Marketing Services tracks down phone calls in two primary ways:
1. Unique tracking phone number — Each publisher or campaign is assigned a specific phone number. When a customer calls using that phone number, it is tied to the original source.
2. Dynamic tracking phone numbers — By placing a small snippet of code on a website or landing page, unique tracking numbers are automatically populated which capture key online touch points leading to a call - including publisher or referral source, campaign, and keyword.
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When someone calls a business through a pay-per-call campaign, what is their experience?
For customers, making a call through a pay-per-call program is very similar to calling a business directly. Depending on the routing and filtering rules in place, calls will be connected to the advertiser as they normally would. If an IVR is in place, the customer will first go through the IVR prompts just as they would with any phone menu system. The customer won't be able to tell the difference.
What we can do for you
Here are a few of what we offer our clients:
Email Marketing
For your Advertisements, request business, solicit sales or donations, you need a nice Email Marketing strategy to get that done effectively.
Search Engine Optimization (SEO)
Once you have a new website, it is important to improve the quality and quantity of website traffic to the website or the web page from search engines.
Graphics Design
For your Logo designs & High quality graphic design for various campaigns both online and offline.
Our Pay Per Call Process
